Wednesday Morning Stir

By Erik Oster 

-Milan agency Auger Headquarter launched “My Way” for Ikea (video above).

-TV advertising is going to be just fine because Bob Hoffman says so. Also, research.

-Nashville-based Bohan Advertising will hold its first Ad Women for All Women conference on October 25.


-The Washington Post launched its first-ever interactive ad on Apple TV.

None of the major thought leaders are content with the word “content.”

-Are 5-Hour Energy ads deceptive or not? No one knows!

-You can dress up as Jake From State Farm for Halloween. Khakis sold separately.

-Huge launched digital tech magazine Magenta.