-W+K New York launched this “Delta DreamHunt” Snapchat campaign (video above).
-Clients are very happy about General Mills/HP’s diversity initiatives, but agencies will struggle to meet the quotas.
–W+K Delhi announced a new leadership team, appointing Shuchi Thakur as executive creative director.
–Adweek talks with Jeff Suhy, president and co-CEO of creative design agency ModOp.
–Pretty sure TBWA didn’t make these Airbnb ads pressuring New York Governor Andrew Cuomo to veto a bill that would make many such rentals illegal.
-Snapchat is predicted to make nearly $1 billion in ad revenue next year.
-Snapchat also may be working on a headset.
-Ted Baker worked with Google on an interactive window collaboration as part of its “Mission Impeccable” multi-channel campaign.