Wednesday Morning Stir

By Erik Oster 

-Agency L.A. launched “We All Dream in Gold” for the 2016 Academy Awards (video above).

-Morrisons appointed Publicis London as its lead creative agency.

-Fullscreen appointed former Razorfish CEO Pete Stein as general manager and head of the media company’s brand group.

Wix chief marketing officer Omer Shai calls advertising in the Super Bowl “a no brainer.”

-The U.K.’s Advertising Standards Authority banned an ad for Velform Mini Waist for saying women should have “tiny little waists.”

-Digiday explains “Why agencies should rethink the open-office plan.”

Prostate Cancer UK appointed BBH to create a long-term campaign for the charity.

-The U.K.’s Advertising Standards Authority found that a Buzzfeed sponsored post for Dylon Colour Catcher failed to make it “immediately clear” that it was a native ad and “must not appear again in its current form.”