Wednesday Morning Stir

By Erik Oster 

-Leo Burnett launched “I Make Dog Chow” for Nestle’s Purina brand (video above).

Matt Lynch, managing director of London-based digital agency Feed says, “Bullshit builds barriers, honesty starts conversations.”

-YouTube pledges to defend content creators wrongly accused of copyright infringement.


-Mashable lists the “10 biggest game changers in digital marketing of 2015.”

-4,000 Publicis Groupe employees who have been “continuously employed” at Publicis agencies will receive a total 207,000 shares of stock in their parent company.

-MediaPost asks “Is Anyone Really Working Today?

-FCB South Africa rebranded and renamed itself FCB Africa

-Variety claims “Amazon May Not Have Requested That NYC Yank Nazi-Themed Ads.”