-VML Australia was selected as the lead strategic and creative agency for Microsoft Australia and launched its first work for the client, “Julia’s Flubble Machine, made with Office 365” (video above).
–Anheuser-Busch InBev has completed an agreement to acquire SABMiller for almost $106 billion.
–New York attorney general Eric Schneiderman sent cease-and-desist letters to FanDuel and DraftKings, informing the companies that their operations “constitute illegal gambling under New York law.”
-McDonald’s plans to increase planned general and administrative cost cuts to $500 million.
-Planet Fitness has signed on as an exclusive New Year’s Eve presenting sponsor in Times Square.
-New research from the Internet Advertising Bureau (IAB) finds that “adblockalypse” is not upon us.
-Digiday shares “Confessions of a small agency co-founder.”
-Adweek explores how “The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was ‘Dismal.’“