Wednesday Morning Stir

By Erik Oster 

-WMcCann launched “Microsoft Tree of Dreams” for Windows 10 (video above).

-Chipotle chief creative and development officer Mark Crumpacker claims “we deliberately spend less on our marketing so we can afford these higher-quality ingredients.”

-The New York Times is teaming up with Google on a series of virtual reality films.

A.J. Meyer, co-founder and partner of Minneapolis digital agency GoKart Labs asks “Is It Time to Kill the RFP?

-The Ad Contrarian explores “The Emperor’s New Medium.”

-LBB talks with “Grey SF on Why Innovation Is the Only Way to Bay Area Brands’ Hearts.”

-BrandRepublic explains “How to make ‘creativity for good’ deliver results and not just awards.”

-Coca-Cola’s quarterly revenue dropped almost 5 percent.