Wednesday Morning Stir

By Erik Oster 

-Surf company O’Neil launched a follow-up spot for its “UNREASONABLE” campaign with “A Perfect Storm” featuring big wave surfer Mark Mathews, shot by director Andreas Roth (video above).

-Bloomberg Business asks “Why Didn’t This Marijuana TV Ad Air in Colorado?


-IPG reported a revenue increase of about 2 percent in the first half.

-Barton F. Graf 9000 added art director Michael Hagos and copywriter Sam Dolphin to its creative team.

-Droga5 hired Andrew Tully as its new head of data strategy.

-Adweek explains “How Marketers at Music Fests Are Trying to Engage Fans On-Site and Online.”

-Kraft Heinz has begun cutting top marketing positions.

-McDonald’s may start offering all-day breakfast nationwide in October.