Wednesday Morning Stir

By Erik Oster 

-Uber launched “Reach The Sky” to promote UberCOPTER, its collaboration with Helipass (video above).

-Toronto-based advertising agency Red Lion launched a revamped website.

-Adweek explains “Why AOL Is Poised to Take On Facebook and Google.”

-Wongdoody creative director Jennie Moore talks about the beauty of imperfection.

-AdAge shares “The CMO’s Guide to Agency Procurement.”

-Waitrose appointed Adam & Eve/DDB to its advertising account following a review.

-Digiday examines “The (few) publishers that get mobile ads right.”

-Oxfam America partnered with location technology company xAd for a targeted mobile ad campaign designed to raise money for earthquake relief in Nepal.