-Uber launched “Reach The Sky” to promote UberCOPTER, its collaboration with Helipass (video above).
-Toronto-based advertising agency Red Lion launched a revamped website.
-Adweek explains “Why AOL Is Poised to Take On Facebook and Google.”
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-Wongdoody creative director Jennie Moore talks about the beauty of imperfection.
-AdAge shares “The CMO’s Guide to Agency Procurement.”
-Waitrose appointed Adam & Eve/DDB to its advertising account following a review.
-Digiday examines “The (few) publishers that get mobile ads right.”
-Oxfam America partnered with location technology company xAd for a targeted mobile ad campaign designed to raise money for earthquake relief in Nepal.