We Hear: Razorfish Global Chief Strategy Officer Steps Down

By Patrick Coffee 

Agency spokespeople have yet to provide official confirmation or context, but we hear that Razorfish global chief strategy officer Scott Sorokin resigned from his position last week.

The union of Razorfish and Rosetta has not been a completely smooth road; the merger was announced in November 2014, and the latter organization lost its CEO, its North American CCO and a series of senior staffers over the summer as a new leadership team led by president Tammy Soares began to take shape.

Razorfish CEO Tom Adamski then tragically lost his battle with cancer late last year, and sources tell us that the organization has struggled to unite its own executives since his passing. (Shannon Denton has occupied the interim global CEO position since October.)

Sorokin has held leadership roles at various agencies throughout his career, moving from creative at Grey (he started as an art director and helped launch the shop’s interactive unit) to executive gigs at McCann, Carat and Mindshare, resigning from the latter to become Rosetta’s global CSO in 2013. He was given the same title at Razorfish when the two came together in 2014.

Sources are unclear on Sorokin’s future plans or Publicis Groupe’s plans to replace him, but his departure fits with other such large-scale inter-agency mergers, in which executive departures are all but inevitable.

Razorfish representatives have not responded to multiple requests for comment.

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