When we first reported that there were changes coming to the Nissan group out in LA, it seemed odd that Designory and Critical Mass were both kept on. Today, two independent sources inform us that last week, Designory employees were told that the shop’s status as agency of record for interactive has moved to Critical Mass.
We’re not sure what that means in terms of workload and creative, but presumably the ball is in CM’s court.
Neither agency returned calls for comment by the time this story was published.
Update: We’re now hearing that CM let go of about 30 people last week Friday as a result of the shrinking Nissan budget.