We Hear: Multiple Agencies Pitching Jay-Z’s Tidal

By Patrick Coffee 

Here’s a story that is probably too ridiculous to be true.

We hear that Tidal, the Jay-Z-owned music streaming service that launched earlier this month and now qualifies as a certifiable flop, is looking to New York ad agencies to help the public forget about its missteps and achieve the untouchable status of Beats (owner Apple, AOR R/GA).

On reviewing the first ad for Tidal–which dropped on March 30th and has not been attributed to Translation, the agency Jay-Z started with Steve Stoute–we simply cannot imagine why the service hasn’t taken off:

Our insistent tipster claims that four of New York’s best-known agencies are in the process of pitching the business this week: one from Omnicom, one from MDC, and two from WPP.

No one will confirm this.

In the meantime, let Mr. Carter keep thinking that his newest project’s struggles stem from the “many big companies that are spending millions on a smear campaign.