We have to assume this is part of the agency restructuring that’s currently taking place, as sources are telling us that the Publicis/Publicis Modem creative departments are aligning here in New York. As a result, we hear that all creative folks housed within are making the move down to the Chelsea Market office (the building is also occupied by Mr. Youth among others). We’re waiting for official confirmation, but our spies say the agency used the phrase, “building a creative powerhouse,” when breaking the news to employees. We’re waiting for some official confirmation on this. We’ll keep you posted.
Update: A source familiar with the matter reminds us and clarifies that PubMo moved to the annex across 10th avenue, which houses Moet Hennessy among others as well, over a year ago. Sorry, Chelsea, here’s some background.