According to a spy in Austin, GSD&M Idea City won the retail account for golf and tennis “superstore” Golfsmith. We’re hearing that billings were set at $5 million in the RFP excluding catalog, web and direct, which has historically been handled in-house. The Golfsmith account, which our tipster likens to a “a small fish in a big agency pond,” had previously been handled by Dallas-based Havas/Euro RSCG subsidiary SWJ.
When we reached Idea City for comment, they could neither confirm nor deny the business win. Considering all the sudden interest in golf thanks to the shenanigans of its best pro, we’re thinking the timing of the deal couldn’t be any better.
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