We Hear: G2 Removes Health/Wellness MD Over Dispute

By Matt Van Hoven 

Word on the street is G2 Direct & Digital’s (the relationship marketing arm of Grey) managing director Julie Spoleti, who lead the healthcare and pharma practice, was let go after she and agency president Wendy Lurrie had a “disagreement” on the Eli Lilly account. Multiple sources have confirmed the departure.

The nature of that disagreement is not known, though the client is shared with Grey, and we hear it’s seen defections across the account management and creative teams.

Spoleti, who recently joined the agency, came from Saatchi Health and Wellness where she was well regarded. At G2 she lead all healthcare clients including Bristol Meyers Squibb, Pfizer and Bohringer Ingelheim.


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