While it has since been shut down, the infamous Bad Taglines Twitter feed is now rumored to be the handiwork of some merry prankster at DraftFCB New York.
A tipster tells us: “It appears that someone over at DRAFTFCB NY got in trouble over the twitter bad taglines. If you notice it has been deleted. Obviously someone at DFCB got a bit worried that their Kraft and Plan B clients may have been pissed at seeing what their agency thought of their brands.”
We have yet to hear back from the DraftFCB camp with a yea or nay, but if you’d like to revisit some of the witty Twats (like the one above) in the meantime, Gawker still has them posted here.
Update: A DraftFCB “insider” has now offered us this reply: “…Several people from several agencies including our NY office brainstormed the idea for that Twitter feed in a bar. Needless to say, what sounded like a good idea over a few beers didn’t quite pan out in the light of day. No surprise the page was taken down after less than a day.”