Just weeks after we reported about impending layoffs at Digitas Health, reliable sources are telling us that Digitas New York proper has now cut some staff including creatives. We’re hearing from tipsters as well, who allege that the number is hovering somewhere around 30. But we put in a call and email and are awaiting some proper word on numbers, departments affected, etc. Stay tuned.
Update: Sources familiar with the matter confirm that there were 40 cuts made across Digitas offices including New York. We’ve been told that it was not due to client loss, but just part of the agency network’s, sigh, “realignment.” Here is an official statement from the agency: “Reviewing, forecasting, calibrating assets and core business strategies is a standard practice to ensure the real-time, long-term health of the organization. Digitas USA is restructuring for growth for 2012 and beyond, within the dynamic climate of the marketplace. As a result, we had a very mild staff reduction representing less than 2% of work force.”
In other related news, we’ve also received confirmation that Digitas and David R. Mitchell, who served as an ECD in the Chicago office since 2007, have parted ways after 11 years. The agency’s comment: “David R Mitchell be leaving Digitas mid-July. Lincoln Bjorkman, Chief Creative Officer of Digitas North America is lending his leadership and expertise for a seamless transition for staff and our valued client partners. We wish David the very best in his future pursuits. “