We Hear: Campbell Ewald Pitching Gap

Sources familiar with the matter tell AgencySpy that Campbell Ewald is among the agencies pitching the Gap business.

Since 2001, Gap’s business has been in the hands of Laird & Partners. As Adage notes, this is the client’s first time going outside that agency in 7 years.

A spy notes, Campbell-Ewald “desperately needs the business to survive &#151 but has a snow ball’s chance in hell of getting it.”

More: “Accounts That Should Be Up For Review: The Gap”