Sources familiar with the matter tell AgencySpy that Campbell Ewald is among the agencies pitching the Gap business.
Since 2001, Gap’s business has been in the hands of Laird & Partners. As Adage notes, this is the client’s first time going outside that agency in 7 years.
A spy notes, Campbell-Ewald “desperately needs the business to survive — but has a snow ball’s chance in hell of getting it.”