One of this week’s “We Hear” posts included news that Publicis agency Bromley Communications, which was Hispanic AOR for MillerCoors/Coors Light, had lost the business.
Now we hear that the account did indeed leave Bromley — and that it went to WPP’s Bravo.
If true, this news would not be surprising. In 2012, WPP brought talent from Y&R, JWT, VML and more to create Calvary, the first agency to handle digital/creative for Coors, after the client “moved its entire account out of [FCB].” And Bravo’s list of clients targeting the Hispanic market is large: it includes AmEx, AT&T, Pfizer, Coca-Cola and more.
Our source tells us that Bravo won the account “in alliance with” the Cavalry/VML team.
Updates when we receive them.