We Hear: Anomaly Is the Third Finalist in Carnival Cruise Lines Review

By Erik Oster 

Last month we learned that the creative review Carnival Cruise Lines launched in May had come down to three finalists.

A spokesperson for Carnival Cruise Lines confirmed that three agencies were competing in the final stages of the review. Sources at the time told us that Droga5 and R/GA were two of these three finalists.

Now, two sources have named Anomaly as the mystery third finalist in the review. We reached out to the agency for comment but have yet to receive a reply.

Last week, Anomaly New York promoted Eric Segal from executive creative director to chief creative officer, while the L.A. office elevated managing partner Jiah Choi promoted to CEO of the office, with both executive also being named partner.

The agency’s most recent account win came last month, when it scored a “big” assignment for Electrolux. That business will be run out of the London office.

In June, Carnival reported slight reductions in profit for the second quarter of 2017 due to rising fuel costs and other factors. But its revenue went up from $3.7 to $3.9 billion as more customers bought cruise tickets.