We Hear: AKQA D.C. Wins Review for PlayStation’s Digital Creative Business

By Erik Oster 

Sony PlayStation has named the D.C. office of AKQA as its newest digital agency, following a review.

An agency spokesperson declined to comment on the account today, but the source who confirmed the news said the assignment encompasses web design, game trailers, digital video, UX and more.

The review is rumored to have included Deloitte’s Heat and three other agencies, in addition to AKQA. The client, which is notoriously press-shy, purportedly structured the review process so that competitors wouldn’t know who they were pitching against. AKQA’s D.C. office already counted gaming companies Bethesda Softworks and Ubisoft among its client roster, and that category-relevant experience most likely factored into the win.

BBH New York has handled creative duties for PlayStation since being named lead creative agency February of 2013, following a review which included finalists Anomaly, 180LA and then-incumbent Deutsch.

It’s unclear whether the new assignment will have any impact on the scope of BBH New York’s work. The gaming giant has also worked with Johannes Leonardo and VB&P to promote the PlayStation Vue.

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