We Are Social Boosts Strategy Department with New Hire, Promotion

By Erik Oster 

Global social media agency We Are Social bolstered its strategy department with the promotion of Greg Eckelman to head of strategy and the appointment of Rebecca McCotter as senior strategy director. In the newly-created role, Eckleman will oversee both the agency’s strategy and research and insights teams in the U.S., manage strategy and insight for existing clients and new business development while working closely with the agency’s global strategy and research and insight teams. 

Eckelman joined We Are Social as a senior strategy director last August, following a brief stint working as senior creative strategist on Comcast/Xfinity at Code and Theory. Prior to that he spent a little over a year and a half with Big Fuel Communications as a strategy director, working with clients including WalMart, Kraft, Ally Bank, Bridgestone and Firestone and one year as senior digital strategist with Grey New York, where he handled brands such as Robitusin, 3M’s Scotch, TJ MAXX and Radioshack. He has also spent time with MRM//McCann as a digital strategist and with JWT as a freelance digital strategist.

McCotter fills Eckelman’s previous role as senior strategy director. She arrives at We Are Social from Maker’s Row, where she served as vice president, marketing for the past six months. That followed an eight-month stint as strategy director of social media for Anomaly on the Marriott, Panera Bread, Renaissance Hotels and Autograph Collections accounts. Earlier in her career she founded and served as marketing director for Australian digital and social agency Nourish.

“These moves are further examples of our investment in growing the strategic resources necessary to deliver social thinking to clients,” said We Are Social president Rob FitzGerald.  “They also reflect the evolving expectations of clients and our significant organic growth in 2016. Greg’s promotion recognizes his contribution in developing the agency’s strategy product in a relatively short period of time, as well as a network-wide drive to better serve clients by integrating our Strategy and Research & Insight offerings. Rebecca adds a new dimension to the team with her impressive experience in both brand and retail marketing strategy.”