VSA Partners Poaches New ECD From TRISECT

By Erik Oster 

VSA Partners appointed Chris Cancilla as associate partner, executive creative director. In the position he will focus on building integrated marketing programs for VSA’s B2B marketing clients, including CME Group, Mack Trucks and Cargill.

Cancilla joins VSA from TRISECT, where he spent over four years, the past two and a half as chief creative officer, working with brands such as Kawasaki, Kimberly-Clark and ConAgra Foods. Prior to joining TRISECT as an executive creative director in August of 2011, he spent nearly three years with Y&R Chicago as senior vice president, group creative director, leading integrated campaigns Sears, Hilton, Dave & Busters and The American Red Cross. Before that he spent four years serving as senior vice president, group creative director for Leo Burnett’s Arc Worldwide, collaborating with such high profile brands as McDonald’s and Visa.

“Chris is a unique talent capable of creatively connecting marketing disciplines in innovative and effective ways,” said William Rosen, partner and marketing practice lead at VSA. “He’s agreat addition to our team and will help us continue to bring cutting-edge thinking to our growing roster of B2B marketing clients.”