VML New York appointed Becka Walter-Vigorito as group director, client engagement and Silmo Bonomi as group creative director.
Walter-Vigorito arrives at VML from New York experiential marketing shop Mirrorball, where she has served as VP of client service since May of 2014 and worked on Heineken brands including Dos Equis, Tecate, Amstel Light and Strongbow.
She previously spent nearly two and a half years as an account director at Translation, focusing on Anheuser-Busch InBev brands including Bud Light Platinum, Bud Light Lime Ritas, Bud Light Lime and Bud Light Port Paradise. That followed a little over a year as an account director with BurnsGroup working on Post Foods’ Honey Bunches of Oats and an earlier account director stint with Translation. Before her initial time there, Walter-Vigorito spent over three and a half years in account executive positions at Publicis New York; in her new position she will report to VML New York executive director Chris Furse.
Bonomi transfers to Manhattan from VML Brazil, where he has worked since April of 2012 and most recently as executive creative director. He began his career as an art director at Grey Zest Direct and then Grey Milan beginning in 2000, moving to Wunderman in 2003 and leaving three years later to serve as creative director and head of innovation LATAM with G2. Over the course of his career, Bonomi–who became Grey’s head of digital for LATAM in June 2008–has worked with brands including Netflix, Expedia, Kimberly-Clark, and Nespresso.
In his new role he will report to VML New York managing director Mike Wente.