VML expanded its technology team with the arrival of Perry Puccetti as executive director, technology.
In the role, Puccetti will focus on “bringing in new technologies, capabilities and cost efficiencies, benefiting partners and clients alike” while reporting directly to chief technology officer Jeff Geheb.
Puccetti joins VML following a brief stint as vice president, client engagement for Kansas City agency Bernstein-Rein. Prior to that he spent over ten years with Kansas City tech consultancy Triple-I Corporation, where he served as president and CEO. Before that he served as senior adviser and COO at Ausley Associates, following nearly five years as senior manager at Sprint. Over the course of his career he has worked with clients including Microsoft, the U.S. Marine Corps, U.S. Army, U.S. Navy, Honeywell, ConocoPhillips, Cessna, FM&T, Lockheed Martin and the Kansas City Area Development Council.
In addition to Puccetti’s hire, VML also announced a series of promotions in its technology department.
Martin Coady, a VML veteran of over ten years who most recently served as managing director, technology, will now serve as executive director, marketing technology. In the role, he will be tasked with developing the marketing technology practice, overseeing a team utilizing marketing technology to created integrated platforms providing solutions for clients.
Kylie Schleicher will take on Coady’s former role as managing director, technology. Schleicher joined VML as a director of quality assurance in April of 2014 and most recently served as managing director, quality assurance. Before joining the agency she served as quality assurance lead at J.P. Morgan, consulting quality assurance lead at Waddell and Reed and integration manager at PrescribersConnection.
Craig Elimeliah will now serve as managing director, creative technology, a role which, according to a press release, “represents a new type of creative technology leader that pushes thinking forward through an understanding of the combined benefit of all three areas for client business.” He joined VML in August of 2015 as director, creative technology, following over four years at RAPP as senior vice president, director of creative technology.
Tiesha Miller was promoted to the role of group director, technology, after helping to establish the agency’s Chicago office in her position as director, digital strategy beginning in August of 2015. Before that she spent nearly three years with VML as a business systems analyst and technical director, starting in 2011, leaving the agency to become global capability lead, marketing technology at Kimberly-Clark before her return to VML in her most recent role.