Virgin Atlantic has awarded North American creative duties to Figliulo & Partners, following the conclusion of a review run through Creativebrief, Campaign reports.The agency succeeds incumbent Y&R New York, who did not defend in the review.
Figliulo & Partners will work with Virgin Atlantic’s lead global agency, Adam & Eve/DDB, and has already been tasked with developing a strategy to bring the Virgin’s “Let It Fly” campaign to the US, with “a heavy focus on digital.” Virgin named Adam & Eve/DDB its lead global agency back in August, ending a 20 year relationship with Rainey Kelly Campbell Roalfe/Y&R, following a five month review process. New work from Figliulo & Partners is expected within the next couple of months.
In a statement, Simon Bradley, vice president of marketing, North America, Virgin Atlantic, cited Figliulo & Partners’ “exemplary strategic thinking” as a key factor in the decision. He added, “F&P is uniquely positioned in the industry, having big creative experience coupled with the entrepreneurial spirit of a boutique. We feel confident that their collaborative, agile, and data-driven approach is exactly what we need to drive our brand forward.”