Independent agency Venables Bell + Partners is celebrating 20 years in business by offering its services to a deserving small business for just $20. The agency will offer its full-service agency of record duties to one deserving San Francisco-based small business for a full year for that very low price.
A campaign to announce that generous offering features a contest to get businesses to submit has launched with web, social and guerrilla elements. The agency is seeking local, independent small businesses that have been significantly affected by the pandemic and all its related challenges. As AOR, VB+P will provide all strategic planning and creative ideation.
“It’s fair to say that providing our AOR services for $20 is crazy, though somehow it’s entirely fitting in today’s crazy world,” Paul Venables, founder and chairman of VB+P said in a statement. “Small businesses have been particularly hard hit by the pandemic and have faced incredible challenges in recent months. As we mark this 20-year milestone, we’re grateful to be in the position to give back and help another local business realize its potential.”
The campaign highlights some of the aspects that have made the last couple years some of the craziest times, with messages such as: “Aliens are real. Venomous caterpillars exist and we’ll be your ad agency for $20.”
Content will appear on community-targeted digital platforms such as Next Door and Craigslist, as well as owned and paid social channels. Wild postings will be distributed throughout local neighborhoods. The agency has also partnered with the San Francisco Chamber of Commerce to share news of this initiative with their network of small businesses.
Details and terms are outlined on a website, and applications will be accepted through November 15, with a winner to be named December 13.
