VCCP Trades Van Damme for Schwarzenegger in New Campaign

By Patrick Coffee 

London’s VCCP, which recently earned headlines with a Jean Claude Van Damme stunt spot for Coors (following the Forsman Bodenfors “split” for Volvo, of course) has now upgraded to a better-known 90s action star.

In its new campaign for e-commerce client Compare the Market, VCCP enlisted The Terminator to more directly connect European viewers to former A-listers.

The work promotes a new movie tickets deal pushed by the company’s signature Meerkat (which is far closer to the Geico Gecko than the dumb Twitter app you keep seeing in headlines).


We’d hoped for an “I’ll be back…after I clean my shirt” or a “Give me free tickets if you want to live,” but this will have to do.

As if to remind us that The Arnold is a real-life human being, the Meerkat interviews him in a companion video. It’s primarily worth watching to see Schwarzenegger review his favorite one-liners:

Our main question: which of these barely believable characters has a more awful accent?


Credits for the top spot:

Creative Agency : VCCP

Executive Creative Director : Darren Bailes

Production Company : Passion Pictures