While on the surface, it just looks like a horribly designed T-shirt sounding the death knell for the GOP, Gawker exposes the potentially nefarious branding strategy behind this $24 eyesore.
Urban Outfitters is filled with irony beyond the messages on its shirts having been founded by ultra-conservative Richard Hayne but being one that caters mostly to liberal twenty-somethings. Hayne seems to be testing the “they’ll buy anything” notion here, baiting his target audience to buy this grade school-designed “R.I.P. GOP” T-shirt as perhaps part of some pro-GOP social experiment. To quote Johnny Rotten, “Ever feel like you’ve been cheated?”
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