“In regards to your recent story about the GM XM business in review at Campbell Ewald . . . it was in review with CE, Digitas, McCann Erickson and Modernista involved; the business was just awarded to McCann Erickson Detroit (Birmingham)”
Update: We’re in contact with McCann’s Detroit office, and are waiting for CEO (Gary Neel?) to get back to us.
And a note: We wonder what the XM/Sirius merger will mean for GM brand vehicles. Will they not be using the new Starmate radios? How’s it going to work? Maybe Gary can help us out.
From a tipster: “In regards to your recent story about the GM XM business in review at Campbell Ewald…it was in review with CE, Digitas, McCann Erickson and Modernista involved; the business was just awarded to McCann Erickson Detroit (Birmingham).”