Volunteer teams from Universal McCann and McCann New York have been scrambling the last few days to put together the PSA you see above — in support of getting money, goods, and prayers to Haiti.
Composed of photos from the AP , Getty Images, and the Red Cross, the goal of the piece is to get viewers to text ‘Haiti’ to 25383, which will automatically charge your account $5. It will run across most Web video sites as well as on CNN, NBC, MSNBC and CBS.
Says McCann: “The campaign stems from the unusual personal experience of Stephanie Sigg, who works four days a week as a McCann NY creative director and one day a week with the United Nations and some of their largest operational non-governmental organizations (NGOs) that respond to conflicts and natural disasters around the world.”
Like many other agencies we’ve heard from, McCann’s employees took it upon themselves to pass around information internally about how they could help send money, etc. Soon, the movement turned into what-else-can-we-do momentum, and with the help of Katherine Sarkis, marketing director at the International Rescue Committee, McCann was able to put together this pro-bono work.
Credits after the jump. If you know anyone on the list, tell thank them.
Update: The Ad Council also has a campaign in the works, which includes first lady Michelle Obama.
More: “Easiest Way to Help Haiti”
We’re throwing these credits together from some info we scrounged up. Email agencyspy (at) mediabistro (dot) com if we screwed anything up.
— International Rescue Committee — Katherine Sarkis
— People of Haiti (our addition)
— Joyce King Thomas
— Vann Graves
— Kate Lummus
— Josh Grossberg
McCann NY’S 2nd Story editorial studio:
— Pat Zadok (led editorial team)
— Nathan Thompson (cut the footage together at 2nd Story)
— Andrea Kaye
— Wini Alcorn
— Agatha Maciejewski
— Heather Hall
Universal McCann Media:
— Nicole Romanik
— Guy Beach
— Big Foote Music, NY: music.