UNICEF’s Direct Mail Effort is Still Flawed

By Kiran Aditham 

As The Denver Egotist points out, it’s hard to shit on charitable efforts, but whatever agency came up with UNICEF’s direct mail campaigning needs to check itself.

Envelopes have been sent out with the message “A Nickel Could Save a Child’s Life” that not only include an actual nickel, but then require you to pony up several more for postage and send the whole thing back. Wouldn’t they be better served just sending the nickel directly to the kid? Apparently, the organization’s never learned since this initiative/fiasco dates back to four years ago.


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