Ubisoft, Mistress Make Final Push for ‘Assassin’s Creed IV’

By Jordan Teicher 

October 29. Assassin’s Creed IV: Black Flag comes out October 29, finally, which will end the drawn out advertising campaign that includes updates about historical paintings and a number of televised spots. It’s about time. Almost, since we still have three weeks. But, Ubisoft and Mistress have released a strong 60-second spot that should hold gamers over until October 29. Unless, of course, you want to play the Microsoft Windows version, which doesn’t come out in America until November 29. So, there will probably be more ads.

But, this spot is a finely-crafted clip of tension, impressive graphics, and enough rebellious plot to make even apathetic gamers take notice. The spot includes a compelling structure centered on the tattoos of Edward Kenway, the game’s main character. The tattoos cleverly connect camera movements and story transitions, making the commercial a bit more than just a simple trailer. The Assassin’s Creed brand may not bring in Grand Theft Auto money ($800 million in one day), but it’s one of the most successful franchises out there. This ad does the latest sequel justice. Credits after the jump.


Agency: Mistress
3D Animation & Visual Effects Production Company: Digic Pictures
Music Company: Listen
Audio Studio: Lime Studios