U.S. Army Set to Issue RFP for Global Media Business

By Erik Oster 


The U.S. Army is set to issue an RFP for its global media business, worth around $500 million, Adweek reported yesterday.

An army rep told Adweek that “overall marketing spending on the business is $184 million to $200 million annually” and the government pact is “a one-year contract, which is renewable for four years, effectively making it a possible five-year working relationship.”

A request for agency information originally went out in June, and the U.S. Army is expected to select a new agency by March, 2016. McCann Worldgroup, the incumbent agency, retained the account back in 2011 and has been invited to participate in the review. The RFP is said to cover advertising, public affairs support and direct marketing.