Two U.S. Census Ads, Two Divergent Paths

By Kiran Aditham 

Draftfcb and GlobalHue have rolled out their new respective spots for the 2010 U.S. Census. Other than sharing the same client and production company (Rabbit), the agencies’ ideas clearly differ when delivering the message in that one opts for playful (“Biffle-de-Sac”) and the other one poignant (“Silent Chant”). Who knows, maybe that’s the point, or maybe this just shows us how big of a cultural rift there really is between the government bureau’s target markets.

Still, after the much-hated Christopher Guest-inspired concept and this NASCAR-friendly advert, we suppose we’ll have to go with the soft touch. Despite their alleged recent misdeeds or lack thereof, we’ll say in this round, the edge goes to GlobalHue. Watch and fill out your own scorecard after the jump…

More: “Draftfcb Will Mount Anyone Who Doesn’t Fill out the Census