Turn Finger Paint Work into a Times Square Billboard

By Kiran Aditham 

Why should Droid hog all the spotlight today? Fans who downloaded the Prius Experience iPhone app, which launched in August and was developed by appssavvy, can now put their finger painting skills to the test somewhat.

Along with playing mini-games and viewing ads touting Toyota’s hip, hybrid electric car, you can now diddle your iPhone screen and “draw shapes to interact with the Prius.” The selling point, though, according to Mashable is that if you choose to submit your creation, it’ll likely be broadcast on the highly visible Reuters and NASDAQ digital displays in Times Square, a campaign that Saatchi & Saatchi LA was responsible for.


The displays will be updated in real-time throughout the day, so if you’d like to bask in your artistic glory, check out the livecams on the Times Square website.

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