Tuesday Stir

By Erik Oster 

-Having trouble not touching your face? Minimal director has some drastic solutions in this “How Not to Touch Your Face in Contagious Times” PSA (video above). Seriously though, try not to touch your face.

-The IAB postponed NewFronts by nearly two months.

-Sesame Workshop and the Ad Council teamed up for a “Washy Wash” coronavirus PSA featuring Sesame Street characters.

-Paris agency Buzzman advertised a “Quarantine Whopper” for Burger King France.

-Digital publishers are enacting pay and benefit cuts.

-WPP CEO Mark Read claims that 18 months of streamlining efforts have helped soften the blow from the impact of COVID-19.

-Havas Media hired Patrick Afleck as U.K. CEO. He formerly held the same role for Dentsu X.