Tuesday Stir

By Minda Smiley 

-Ulta Beauty is kicking off fall with a new campaign: “Where Dreams Begin.” The ad (above) was created by McCann and directed by Malik Hassan Sayeed.

-The Drum looks at what returning to agency life looks like after maternity leave, as well as the “fresh pressures” new moms face amid Covid-19.


-Creatives <3 Big Pharma, according to Ad Age.

-With help from Havas, Durex has rolled out a campaign that challenges societal attitudes and misconceptions about anal sex.

-Agencies are trying to strengthen their ecommerce chops.

-Digiday says Apple is “striking a more conciliatory tone” with the ad industry.

-Tourism brands are joining forces to get people traveling again.