-Walmart shoppers got some straight talk from comedian Jim Gaffigan in a new spot for Straight Talk Wireless. The spot marks Straight Talk’s first live-action campaign in four years and highlights the brand’s new family plans, which offer discounted rates for customers adding one or more additional lines to their qualifying Straight Talk plans. The creative was developed by FCB NY and features Gaffigan taking over a Walmart store to do in-your-face stand-up and connect with shoppers—showing the benefits of “using” their loved ones to save on wireless.
-The latest work for Tinder by Mischief finds the dating app looking beyond hookups with sentimental depictions of one-night stands and summer flings that turn into long-term relationships.
–Travis Kelce worked with TBWA\Chiat\Day LA on a humorous spot for DirecTV that has the Super Bowl winner telling people that they’re watching television wrong.
–Mary Semling, svp of celebrity and influencer at Platinum Rye Entertainment, a branch of TMA, writes about why brands should be working with actors during the ongoing strike.
–Kerry Perse, the principal at Influence and Inspire Consulting, writes about the strategies behind effective creator marketing, including deep vetting.
-Soft drink brand Sprite celebrates nearly four decades as part of hip-hop culture by maintaining support of its artists.
-British vodka drinks company Berczy partnered with The Fantastical, a Boston based creative and production agency, to launch its vodka spritz in North America. The Fantastical’s assignment included strategy, creative and execution, according to founding partner and president Michael Ancevic. In the spots, the British are coming, but this time it’s good, as they pour their competitors’ fizzy drinks into Boston Harbor.