Tuesday Odds and Ends

By Erik Oster 

-Carmichael Lynch launched the “first-ever, fully integrated US brand campaign” for Arla Foods (video above).

Fage Yogurt launched a review after almost seven years with MullenLowe.

-Los Angeles-based independent agency David&Goliath expanded its creative department with four new creative directors.

-Sprouts Foods appointed Walrus as its agency of record.

-Adweek examines “How ‘America’s Most Dangerous Agency’ Went From Launch to the Super Bowl in Just Over a Year.”

-Citi promoted Jennifer Breithaupt to global consumer chief marketing officer.

-NERD Production added veteran Hollywood director Rob Cohen (The Fast and the FuriousThe MummyXXX) to its directorial roster.

-Diageo global future and culture planning director Zoe Lazarus discusses the “rise of the ‘experience economy.'”