Tuesday Odds and Ends

By Erik Oster 


John Malkovich and Squarespace make their next moves (video above).

-Strategic brand marketing advisor Lindsey Slaby lists “10 agencies marketers need to know in 2017.”

-mcgarrybowen officially launched its startup division mbForge with a campaign for alcohol delivery app Drizly.

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-W+K New York launched a new campaign for luxury gym brand Equinox, retaining last year’s “Commit to Something” tagline.

-AdAge examines what to do when your longtime spokesperson switches brands.

-RPA will create a Super Bowl spot promoting the Honda CR-V, marking the vehicle’s third big game appearance (and first since 2012).

-Marketing Dive explores “10 ways digital marketing will evolve in 2017.”

-Kia will return to the Super Bowl with an ad for the 2017 Niro by David&Goliath.

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