-Republica launched this “Sip It” spot featuring Anna Lunoe for Segura Viudas (video above).
-Ad Contrarian Bob Hoffman thinks the REAL chief executive of Omnicom’s forthcoming McDonald’s agency will be the client’s CMO.
-Elemental Fresh appointed DC Partners’ KBS China as lead agency for its Vital Tea brand.
–Los Angeles-based commercial production company Native Content added Eivind Holmboe to its directorial roster.
-Dried fruits company Sunsweet Growers selected FCB Kuala Lumpur as its agency for regional integrated advertising in APAC.
–Integrated content studio Humble added Austin Rhodes and Ivan Landau (collectively known as Bright Black) to its directorial roster.