-Carhartt launched “Sweating the Details Since 1889” to promote Carhartt Force Extremes (video above).
–Atlanta’s SCOUT replaced Ogilvy on the pro-bono The Stephen Siller Tunnel to Towers Foundation account, named after a firefighter who died on 9/11.
-The Martin Agency promoted chief operating officer Beth Rilee-Kelley to president, effective immediately.
-Full-service agency The Marketing Arm promoted Michelle Palmer to president, sports and experiential and Trina Roffino to chief client officer.
-Integrated marketing agency Rauxa appointed Matt Agronin as director of operations based in the agency’s New York office.
-Los Angeles based production company Native Content added Rich Lee, Russ Lamoureux and sibling duo The Cronenweths to its directorial roster.