Tuesday Odds and Ends

By Erik Oster 

-McCann Lima brought “Share a Coke” to Peru’s Quechua People with the aid of a voice-recognition drink dispenser (video above).

-Global digital agency Fuel Youth appointed Chris Greenfield as president, working out of the agency’s Ottawa division.

-MediaPost examines “Google’s New Brand Launch: Function Driving Form.”


-Commercial production company Cap Gun Collective added Mike Warzin to its directorial roster.

WE ARE Pi launched a U.K. campaign for Under Armour with a stunt on the River Thames. 

Deluxe Creative Services hired producer Joanna Woods, who will oversee projects in Chicago for co-located sister companies Beast, Company 3, and Method Studios.

A new study from Contently shows that consumers are even more confused by native advertising now than they were last year.

-Heineken bought a 50 percent stake in California craft brewery Lagunitas.