Tuesday Odds and Ends

By Erik Oster 

-FCB Paris is launching the “First creative in space” (video above).

-Juniper Jones and bluemarlin create new brand identity for Spike.

-Ogilvy promoted James Whatley to the newly-created role of digital director.

-Mentos, Coca-Cola and others are turning to branded emoticons to engage audiences.

-Biocastal/international production company SAVAGE added Malcolm Murray to its directorial roster.

-Interflora’s “Hardest Job in the World” Mother’s Day spot is more than a tad reminiscent of Mullen’s “World’s Toughest Job” American Greetings spot from last year.

-Redhook Brewery named Duncan/Channon as its agency of record.