Tuesday Odds and Ends

By Erik Oster 

Adweek takes a look inside Droga5’s new Wall Street offices.

-Cossette Vancouver launched a new campaign for Children of the Street Society to support the group’s Predator Watch program.

-Direct response marketing firm Marketsmith, Inc. announced the acquisition of marketing communications agency Brushfire, Inc.

-Brand New School announced the addition of Director/Creative Director Chris Dooley.

-Santa Monica-based agency Mistress announced the hiring of former NBC Universal Cable Entertainment Director Tim Cyrol as its human resources director.

-ESPN broke cable ratings records with the inaugural College Football Championship game.

-Beyonce tops celebrity “Brand Power Top 20” list.

-MillerCoors plans to launch a “naturally gluten free” version of Coors called Coors Peak Copper Lager.