-Omnicom-owned Critical Mass has welcomed Jon Toews as VP/creative while promoting Shannon McEvoy-Halston to VP/insights and planning in its Toronto office.
-Chicago-based experiential agency Marketing Werks has been acquired by shopper marketing firm, Crossmark.
-Liam Neeson takes a break from whooping ass for a minute to do a serious PSA campaign from Naked Communications and Brand New School for UNICEF (above).
-72andSunny referred all inquiries to Diageo regarding the agency taking over for JWT on the Smirnoff biz, so here’s the statement from the spirits giant’s global head of premium core brands, David Gates.
“Following a recent review process, we can confirm the appointment of 72 and Sunny to handle the global creative assignment for Smirnoff, the world’s leading premium vodka brand. In the final analysis 72 and Sunny presented a powerful single minded idea that we are confident will help deliver our growth ambitions for the brand. The agency’s brilliant creativity, strategic thinking and clear affinity with the brand and its consumers give us great confidence that they are the right partner to help deliver our bold vision for Smirnoff and we look forward to working together to write the next chapter in the brand’s history.” This will be the first Diageo assignment for 72andSunny.
-Watch out Twinkies, Devil Dogs, Yodels and Ring Dings are making their own comebacks on shelves. link
-The FADER has appointed Malcolm Campbell as VP of business development.