Tuesday Odds and Ends

By Kiran Aditham 

SNL alum Bill Hader has signed on as the voice of Mr. Peanut for digital radio ads and online efforts. link

-Hollywood, CA-based prodco Troika addresses the changing media landscape and brand relevance in the clip above, which initially served as the intro to its 2013 PromaxBDA session.

-Well, we contacted Publicis Dallas first yesterday, going against our better judgement and news scoopage 101 in general on the Bridgestone tip, but yes, the agency has taken over for Richards Group on the brand’s creative/strategic duties. link

-Detroit-based, Chevy-focused unit Commonwealth has crafted the new “Strong” spot, the theme of which we feel like we’ve seen a hundred times before, for the redesigned 2014 Chevy Silverado. All we’re missing here is Seger or Mellencamp. Leo Burnett will handle the rest of the advertising from here. Good luck. link

-Draftfcb Chicago is joining the Jack Daniel’s Tennessee Honey “Swarm” via a digital/social effort that involves a $5,000 giveaway. link

-L.A.-based prodco Blueyed Pictures has signed comedy director Brendan Beachman for U.S. commercial representation.

-Cloud-based digital marketing technology firm IgnitionOne, originally part of the Innovation Interactive trifecta that also included Netmining and 360i, announced that it has completed a management-led buyout from its parent company, Dentsu.