Tuesday Odds and Ends

By Kiran Aditham 

-Adobe Edge racked up 50,000+ downloads in its first 24 hours. link

-Ignited launched a Facebook-based campaign for Sony Vaio that’s targeted at the Latin American audience. link

-Frito-Lay shifted some brand assignments within Omnicom. link

-Equifax tapped Digitas as its lead creative and media AOR for its direct-to-consumer biz. The account will be handled out of  the agency’s Atlanta office.

-Kien Hoe joined TBWA/Shanghai as group creative director while Dwayne Koh has assumed the same title at TEQUILA/Shanghai. link

Good magazine is challenging you to unplug the internet after 8pm every day for 30 days. You up for it (above)? link

-Brooklyn’s DUMBO district welcomed three new digital companies. link

-After breaking up with Radio Shack, T-Mobile is shacking up with 7-Eleven. link