-Adobe Edge racked up 50,000+ downloads in its first 24 hours. link
-Ignited launched a Facebook-based campaign for Sony Vaio that’s targeted at the Latin American audience. link
-Frito-Lay shifted some brand assignments within Omnicom. link
-Equifax tapped Digitas as its lead creative and media AOR for its direct-to-consumer biz. The account will be handled out of the agency’s Atlanta office.
-Kien Hoe joined TBWA/Shanghai as group creative director while Dwayne Koh has assumed the same title at TEQUILA/Shanghai. link
–Good magazine is challenging you to unplug the internet after 8pm every day for 30 days. You up for it (above)? link
-Brooklyn’s DUMBO district welcomed three new digital companies. link
-After breaking up with Radio Shack, T-Mobile is shacking up with 7-Eleven. link