-TBWA\Chiat\Day L.A. tells the story of Lionel Messi in animated “Heart of a Lio” spot for Gatorade (video above).
-McKinney named Joe Maglio as its new CEO, effective October 1, and eliminated the president position. CEO Brad Brinegar will stay with agency in a chairman role at least through 2020.
-The One Club for Creativity and MullenLowe partnered to create a platform called Fight Gunfire With Fire (FGWF) to connect student activists with advertising professionals.
-Adweek examines Portland-based creative activation and content marketing agency Kamp Grizzly.
-Digiday takes a look “Inside Wonderful Agency, The Wonderful Co.’s in-house shop.”
-VML hired R/GA’s Marcus Keith as head of client engagement.
-U.K.-based design consultancy Elmwood named Meg Beckum as executive creative director for its New York office.