Tuesday Morning Stir

By Erik Oster 

-Tether shows to respond to hitting your neighbor’s mailbox in one of the spots from its new campaign for baking mix Krusteaz (video above).

-Stella Artois will return to the Super Bowl next year for the first time since 2011.

-AdFreak explains why “The Halo Top Ice Cream Ad That’s Creeping Everyone Out Is Even Weirder Than You Thought.”

-More brands are pursuing long-term relationships with young influencers.

-Clever founder and chief innovation officer Kristy Sammis says influencer marketing can now compete with programmatic advertising.

-Social Circle managing director Matt Donegan claims influencer marketing has its own brand safety issues.

-German publishers Axel Springer and Spiegel Online are continuing to fight ad blockers